Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.

• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.

• Your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here.

• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.

• Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.

• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.

• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
  
  

Our lawful bases for collecting or using personal information for the operation of client or customer accounts are:

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
  
  

Our lawful bases for collecting or using personal information for information updates or marketing purposes are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
  
  

Our lawful bases for collecting or using personal information for recruitment purposes are:

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

  
  

In collecting and using personal information lies in our need to effectively evaluate virtual assistants, manage the matchmaking process, and make informed recommendations to clients. This includes assessing virtual assistants' skills, experience, and suitability for various client needs; conducting necessary background checks; and maintaining accurate records of our available talent pool. We have carefully balanced our interests against virtual assistants' privacy rights and believe our processing is proportionate because we only collect information relevant to successful client matching, keep personal data secure and confidential, and retain information only for as long as necessary. Virtual assistants reasonably expect their data to be processed for matchmaking purposes, and this processing enables us to facilitate effective business relationships while protecting both our platform's and virtual assistants' interests in a transparent matching process.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

  
  

In collecting and using personal information for handling queries, complaints, and claims lies in our need to effectively address and resolve issues raised by virtual assistants and clients using our platform. This includes maintaining communication records, investigating concerns, improving our services based on feedback, and protecting our platform's legal and business interests in case of disputes. We have carefully balanced our interests against individuals' privacy rights and believe our processing is proportionate because we only collect information relevant to resolving the specific query, complaint, or claim at hand. The data helps us provide effective support, maintain service quality, and ensure fair resolution of issues, while all personal information is kept secure and retained only for as long as necessary to fulfil these purposes and meet our legal obligations.